The Singapore Tourism Board (STB) has won another award for its 'Uniquely Singapore' branding, barely a month after clinching a top travel award.

It clinched a Gold award from the Pacific Asia Travel Association (PATA) in the "Marketing Campaign - Primary Government/ Destination" category.

This second accolade comes close on the heels of the "Best Tourism Branding" award handed out at the inaugural TravelWeekly (Asia) Industry Awards 2007 in Hong Kong last month.

Conceived in March 2004 to showcase the city's blend of the modern world and rich cultures, the 'Uniquely Singapore' destination branding received a boost in July last year with the unveiling of a second phase entitled 'Beyond Words', which focuses on the personal and unique experiences visitors can enjoy in Singapore.

Mr Ken Low, Assistant Chief Executive (Brand & Communications), STB, said: "We are delighted and encouraged by the accolades that the 'Uniquely Singapore' brand campaign has been receiving. We will continue to strive and keep our brand vibrant, relevant and focused. Our goal is simple: to deliver on our brand promise that every visitor will be presented with uniquely enriching personal experiences to bring home."

A total of 24 Gold and four Grand awards were given out by PATA this year to recognise exceptional achievements in Asia Pacific's travel industry. Nominations were extended to both members and non-members of PATA, with entries judged by travel industry experts.