The Half Price Singapore Surprise promotion is back this year - thanks to an overwhelming number of Malaysians visiting the island republic.
Singapore Tourism Board Asean (M) regional director Chang Chee Pey said the promotion, introduced last year, attracted 47,000 Malaysian visitors.
"We are expecting a larger crowd of at least 60,000 visitors this time," he said, adding that the promotion would last from May 23 to June 30.
Chang said the republic's tourism industry recorded the highest number of visitors last year with 10.3 million tourists.
He said that Malaysia was among the top visiting countries with 646,000 travellers.
"We received 1.9 million visitors from Indonesia, 1.1 million from China, 768,000 from Australia and 749,000 from India," he said, adding that these five countries accounted for 51% of the total arrivals.
Under HPSS, Malaysians need to show their passports and embarkation cards to enjoy discounts on entrance fees at 16 locations in the island paid in Malaysian ringgit.
"This means the travellers will get more than 50% discount as all the entrance fees are in Singapore dollars," he said.
"Two hotels, Orchard Parade and Elizabeth Hotel, are offering free parking and free bed for a child to guests checking in on Fridays, Saturdays and Sundays and checking out on Mondays or Tuesdays," he said.
Chang added that there would be an eight-week shopping spree called the Great Singapore sale with discounts of up to 70% kicking off on May 23.
He said that art lovers could catch a wide variety of stage performances during the Singapore Arts Festival from May 23 to June 22.
To enable easy travel for people coming from Kuala Lumpur, Jetstar is offering 3,000 free seats in conjunction with the promotion.
Chang said among the 16 attractions offering discounts are the Night Safari and Singapore Zoo, the GX5 Extreme Swing and several attractions on Sentosa Island.
The others are Singapore River Cruise, Day Open Top HiPPO Tours, Moonlight HiPPO Adventure, Red Lantern HiPPO tours, DHL Ballon Tour, The Original DUCK Tours, Jurong Bird Park, China Heritage Centre and Science Centre Singapore.