4th anniversary! 44, 444 free seats! Fares from $0.

Airline advertisements which scream zero-dollar seats and rock-bottom prices are set to be a thing of the past in Singapore come November 1.

Starting next month, the Advertising Standards Authority of Singapore (ASAS) will require travel agents and airlines to advertise full fares so travellers know right away how much their air ticket or holiday will cost, reported The Straits Times last week.

Advertisement in a local newspaper on Oct 29

Jetstar Asia is likely to be the first airline affected by the new ruling, as the ASAS guidelines kick in during the budget carrier's 4th anniversary promotions, which run from October 28 to November 3.

The deals offered include 44, 444 free seats, and special fares to destinations like Bangkok, Kuala Lumpur and Jakarta from $0.

The locally-owned budget carrier has told AsiaOne that it will not run any more advertisements for this campaign from November 1, but will continue to have free seats and fares listed at $0 on its website till the promotion ends.

Mr Raphael Saw, Head of Commercial, Jetstar Asia said: "We don't want to confuse the consumers, so we will stop the ads from November 1, but the fares on the website for this promotion will stay."

Mr Saw said that planning for this anniversary offer started one-and-a-half months back, but the new ruling was only conveyed to the industry two-weeks ago.

Jetstar Asia does not expect sales to suffer because of this halt in advertising during the offer period. Mr Saw said that sales have been moving fast and the promotional website ilovejetstar.com has been receiving many hits.

"We fully embrace the full price listing. In the future, what will be communicated in advertisements will be the same as the website," he added.