PETALING JAYA, MALAYSIA: Firefly is giving away RM250,000 (S$104,000) in prizes, including free return international flight tickets, at the Malaysian Association of Tour and Travel Agents (Matta) Fair 2009.

Any purchase of packages and tickets worth RM1,500 (S$625) and above stands a chance to win two free return MAS tickets to Rome, London, New York, Canton, Shanghai, Brunei, Macau, Seoul, Beijing or Surabaya.

Firefly communication and marketing head Angelina Fernandez said customers would also be eligible for a lucky draw with prizes such as hotel vouchers and spa and beauty packages.

"On the third and final day of the fair, the top purchaser for the entire three days will get a chance to win two return tickets to New York," she told a press conference at Sultan Abdul Aziz Shah Airport in Subang.

Fernandez said Firefly would offer "unbeatable, best-value" holiday packages for local and overseas destinations at the fair.

Firefly managing director Eddy Leong said the carrier expected sales of RM6mil at the three-day fair.

"We are expecting more sales this year compared to the previous one," he said.

Leong said Firefly's latest routes were to Kuantan, Alor Setar and Phuket.

"The twice-daily flights to Kuantan and Alor Setar will start on March 29 and to Phuket on May 1," he said. All fights are from Subang.

The Matta fair would be held at the Putra World Trade Centre Kuala Lumpur from March 13 to 15.

The Star/Asia News Network