SINGAPORE Airlines' newly launched all-Business Class daily non-stop service to New York (Newark) offers a highly personalised flight experience, so that your luxury travel experience begins the minute you step aboard the plane.

At 30 inches, every leather-upholstered Business Class seat on Singapore Airlines' reconfigured flight is wider than most products in this class and comes with exclusively designed Givenchy bedding as well as a 15.4-inch LCD screen.

Each seat also boasts individual USB ports and in-seat power, plus iPod and iPhone connectivity on the KrisWorld entertainment system.

Award-winning chefs from across the globe have concocted a menu of signature dishes that will please the palate of even the most discernible food connoisseur.

The gourmet dining experience is complemented by Givenchy-designed service ware and a height-adjustable, enlarged dining table. Even better, passengers enjoy the flexibility of setting their own dining times with the new flexi-dining service.

The gourmet a-la-carte menu features a vast array of soups and salads, mains as well as desserts. Top it off with a fine selection of brewed coffees and a cheeseboard service featuring the finest cheeses.

Who said long flights were cumbersome?

This article was first published in The Business Times on July 1, 2008.