You may not like fashion, but you might find it hard to refuse a spoonful of China's renowned chili oil Lao Gan Ma, which can save many hopeless dishes.
Yet these two things can sometimes go hand in hand.
During the recent 2019 Spring/Summer New York Fashion a hoodie with the chili oil brand's logo appeared at a pop-up shop from Sept 9 to 11.
It was just one of the outfits infused with Chinese elements from the American brand Opening Ceremony, which collaborates with Chinese e-commerce platform Tmall to promote Chinese-style products.
This season, the brand added traditional Chinese flair to their clothing through logos of classic Chinese products, including a portrait of sisters from China's Republican period.
The Lao Gan Ma logo features its creator Tao Huabi, who started her business at age 50 with a recipe based on traditional chili oil from Guizhou. Week, a hoodie with the chili oil brand's logo appeared at a pop-up shop from Sept 9 to 11.
Lao Gan Ma found its way into supermarkets in not only China but also foreign countries, where it has many followers as well. On Amazon.com, Lao Gan Ma is rated 4.9 out of 5 stars. Many foreigners claim that Lao Gan Ma is the "best chili sauce" they have ever tasted.
Like many who started their business careers much later than their peers, Tao is a good example to young people, especially women, struggling to achieve their dreams.
In 2017, it was announced that Tao no longer served as a shareholder in Lao Gan Ma Food Company, based in Guiyang, Guizhou province.